Leads vs. Referrals

We’ve all had dodgy referrals which turn out to be, at best, leads, or in the worst case scenario, you end up on the phone to someone and neither of you have any idea why you’re talking to each other.  A referral has more chance in resulting in a ‘thank you for the business’. When writing a referral consider if a TYFTB is likely. If it isn’t, it’s most likely a lead.

Leads vs. Referrals (PDF)

Leads vs. Referrals (MS Publisher)

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