When it comes to business networking, you never know who people know. One of the important keys to being successful at building a powerful personal network is that of diversity. Power Teams are great but are you missing out on business by not spending as much time networking with members of different Power Teams other than your own?
We’ve all had dodgy referrals which turn out to be, at best, leads, or in the worst case scenario, you end up on the phone to someone and neither of you have any idea why you’re talking to each other. A referral has more chance in resulting in a ‘thank you for the business’. When writing a referral consider if a TYFTB is likely. If it isn’t, it’s most likely a lead.
The structured nature of BNI is what has made it more successful than other similar networking organisations, and a major part of that is the formula we use for filling out referral slips.
Each item on the referral slip is there for a reason. Use them. If you don’t have the information to fill in each of those sections, then the referral is not as good as it could be and possibly, at worst, nothing more than a lead.